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EXPERIENCE

Instagram

Dec 2019—Jul 2026

Staff Content Designer​ 

Senior Content Designer​ 

Aug 2023–Jul 2026

Dec 2019–Aug 2023

  • Led content design initiatives across key touchpoints, including Trust & Safety, Accessibility, and Home

  • Wrote consistent, globally scalable copy

  • Accelerated workflow via AI by shipping production code and automating strategy and artifact development

  • Designed content for AI-powered products

  • Managed concurrent project deadlines with varying strategic and tactical goals

  • Built effective cross-functional workflows and relationships

  • Navigated technical limitations and ambiguous regulatory requirements to influence product direction 

  • Defined content standards, design systems, and messaging guidelines

  • Facilitated brainstorms and internal trainings

  • Implemented org-wide operational frameworks and programming

Wix

Oct 2014—Dec 2019

Senior UX & Marketing Writer

Aug 2018–Dec 2019

  • Drove UX and marketing content strategy for a product redesign

  • Crafted deliverables for multiple projects 

  • Optimized existing content to align with our style guidelines

UX Content Team Lead

Apr 2018–Jul 2018

  • Edited content and supported 3 UX writers

  • Prioritized projects with writers to ensure timely delivery

  • Built effective team workflows and established best practices that centered UX writers as key stakeholders 

  • Onboarded new writers 

UX Writer

Jun 2016–Mar 2018

  • Established the UX Writer role on Wix Promote, the product team responsible for B2C marketing tools

  • Led the content creation process, from drafting initial wireframes to delivering final products

  • Prioritized projects under tight deadlines

  • Screened and interviewed job applicants

Marketing Writer ​

Oct 2014–Jun 2017

  • Wrote creative product marketing deliverables, including emails, landing pages, and videos

  • Drafted weekly internal newsletter, sent to 1,000+ employees 

  • Researched and wrote articles for a product-oriented content hub

  • Wrote job descriptions for open roles

GooodJob

Director of Marketing​

Jun 2011–Feb 2014

  • Strategized and wrote all marketing materials, including emails, landing pages, blog posts, case studies, white papers, video scripts, event materials, and press releases

  • Developed content for company website and product interfaces

  • Managed the company’s social media accounts

EDUCATION

BA, Political Science

Concentration in Communications
​

Bar Ilan University
Ramat Gan, Israel

Certified Professional in Accessibility Core Competencies
​

​International Association of Accessibility Professionals

See certificate

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